The Importance Of PR

I had an epiphany today – it suddenly ocuurred to me that India’s problems in the world forum has got nothing to do with problems per se but a lack of good PR…How else do you explain Pakistan always getting away with misdeeds while India struggles to get noticed and taken seriously?

Recently, Pakistan’s infamous intelligence agency ISI, known more for its double dealings with Islamic radicals and fighting Indian soldiers in Kashmir than intelligence gathering,

invited a stream of western journalists into its swish, modern nerve centre. Over tea and PowerPoint briefings, spies give details of some of Pakistan’s most sensitive issues – the Taliban insurgency, the hunt for al-Qaida, the troubled relationship with India.

“We’ve started to open up a little,” said an ISI official authorised to speak to the press. “In the past, irrespective of whether we did something, we were getting blamed for it. Now we want to reach out and get our point of view across.”

Next we’ll hear how the Al-Qaida has invited the media to check out its highly advanced caves…

I just want to know which news agencies sent their journalists to this PR event…Obviously, some did otherwise we wouldn’t have read about it…Did the journalists who attended this carefully orchestrated spectacle expect the ISI to spill out its secrets? Or did they just go to gorge on some free gosht biryani and kababs? It is because of such journalists we get to read and listen to mediocre promotional crap on an hourly basis instead of what is really happening in the world…

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8 thoughts on “The Importance Of PR

  1. The Pakis know what they want to do, hide and show. Since we Indians don’t know what we want to do, to start with, and start thinking about it only after the Pakis have done something to which we are reluctantly forced to react, PR takes a back seat.

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  2. Frankly,personally I appreciate the way Pak handles its affairs.Pak Army is very proud of the Punjabi Fauj they have..Pak has experts in the Army,be it PR,Intelligence,Country specific language desk even liquor consumption pattern is followed on country specific.Unfortunately,we do not seem to learn from our or other’s experience.It is high time we also woke up to reality and become aggressive in our approach towards the nation.Our politicians first analyse if they have anything to gain from any action they take be it vote or note but they must gain or forget it…is the attitude.

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  3. /*We’ve started to open up a little,” said an ISI official authorised to speak to the press. “In the past, irrespective of whether we did something, we were getting blamed for it. Now we want to reach out and get our point of view across.”*/

    LOL 😆

    what’s their explanations for killing thousands of people???? surely it will be laughable..

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  4. I think the journalists who did go, went to be politically correct. Since Pakistan is the ‘underdog’, getting to know it’s point of view is important! 🙂

    No comment possible on the ISI’s remark!

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  5. Totally agree! PR is certainly important. While IHM is right in saying US has its own reasons (read: ulterior motives ;-)), I also believe Pak always gets away easy peasy. They have somehow made the world believe they are themselves victims of terror, while they are the ones who have spewn terror in the sub-continent, with funding from none other than the super-powers!

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